SEO guides for owners who want more customers
Written from client work and real search data, not recycled advice. Each guide answers one question properly, then shows you what to do next.
Google Maps, reviews and Business Profile
How local businesses get found in the map pack and turn reviews into calls.
Local SEO service →
The local SEO checklist: 40 steps, in order
Every local SEO step in order, each linked to a full guide.4 min read
How to get more Google reviews without begging or breaking the rules
When to ask, what to send, and the rules that get reviews deleted.9 min read
How to respond to Google reviews, with examples for every situation
Copy-ready replies for good, bad, fake and empty one-star reviews.7 min read
How to leave a Google review on any device
Step-by-step on computer and phone, plus editing, deleting and anonymity.4 min read
Online reputation management for small businesses
Reviews, replies, fake reviews and the FTC rule, in one plan.4 min read
How to remove a Google review: what works, what doesn't
What qualifies for removal, how to report and appeal, and what to do meanwhile.5 min read
How to get your business on Google Maps, and why it might not be showing
Create and verify the profile, then fix the reasons it won't show.7 min read
Google Business Profile verification: how to pass it the first time
Verification methods, how to record a video that passes and what to do if it fails.5 min read
How to choose Google Business Profile categories that help you rank
Primary vs. additional categories, competitor research and common mistakes.4 min read
Google Business Profile questions, answered
Keywords, no address, service areas, duplicates, ownership and moving.5 min read
How to delete a Google Business Profile (and when not to)
Closing vs removing, what stays on Maps, and better options if you moved.4 min read
How to rank higher on Google Maps: what actually moves the needle
Relevance, distance and prominence, and the fixes for each.6 min read
Local citations and business directories: which ones matter and how to fix them
Which directories matter, NAP consistency and cleaning up old listings.5 min read
Free business listing sites worth claiming (and which to skip)
The free listings that matter, in order, and how to fill them in properly.3 min read
Bing Places for Business: how to set it up and why it matters
Free setup, importing from Google, verification and keeping it in sync.3 min read
Local link building: ideas that work and stay within Google's rules
Where local businesses earn links, and which link tactics break Google's rules.4 min read
The best free local SEO tools in 2026
Google's own tools, Bing's and free utilities that cover most local SEO work.4 min read
Google Business Profile suspended? Why it happens and how to get it back
Find the cause, fix it, then file one strong appeal with the right evidence.5 min readLeads for contractors and local services
Where HVAC, roofing, plumbing, electrical, auto repair and dental customers come from, and what each source really costs.
Home Services SEO service →
Home services marketing: what brings booked jobs in 2026
Channels, click costs by trade and a 90-day plan for any home service business.5 min read
Google Local Services Ads: how they work, what changed, and whether they beat SEO
Pay-per-lead ads, the new Google Verified badge, and how LSA compares with SEO.8 min read
How to get HVAC leads you don't have to share
Every HVAC lead source compared, with AC and furnace demand by month.5 min read
Plumbing marketing: how to get more plumbing leads in 2026
Maps, emergency pages, reviews and ads, with real plumbing demand data.4 min read
How to get more roofing leads without buying shared ones
Every roofing lead source compared, with real search and cost data.6 min read
Electrician marketing: how to get more (and better) electrical jobs
Win the work that pays: panels, EV chargers and commercial jobs.4 min read
Auto repair shop marketing: how to fill bays from Google
What drivers search for, and the Maps, pages and reviews that bring cars in.4 min read
Dental marketing: how practices win new patients from Google
What patients search for, Maps, service pages and HIPAA-safe reviews.3 min readAI search: ChatGPT, AI Overviews and GEO
How AI assistants choose which businesses to name, and what you can do about it.
AI Search Optimization service →
GEO vs. SEO vs. AEO: what's actually different, and what to do about it
Three acronyms, one job. What changes when AI answers the question.6 min read
How to get your business recommended by ChatGPT
The steps that made a Chicago contractor ChatGPT's first pick.6 min read
Google AI Mode: what it is and what it means for your business
How AI Mode works, which sites it links to and what to change now.4 min read
How to get cited in Google AI Overviews
What Google says, real examples and the page changes that get you cited.4 min read
Answer engine optimization (AEO): what it is and how to do it
What AEO means, how it relates to SEO and GEO, and the steps that work.4 min read
llms.txt: what it is, how to write one and whether it works
What the file is, the format, and what Google has said about it.4 min readCost, timelines and choosing SEO
Straight answers for owners deciding whether, when and how to invest in SEO.
SEO Consulting service →
How much does SEO cost? Real pricing, and how to judge a quote
Pricing models, typical monthly ranges and how to judge a quote.7 min read
Is SEO worth it for a small business?
When SEO pays off, when it doesn't, and how to run the math for your business.5 min read
How long does SEO take to work? A month-by-month answer
A real client timeline from first fix to first lead to steady leads.5 min read
SEO vs. PPC: which one should a local business pay for?
Real click costs, seasonal demand and when to use each one.6 min read
How much do Google Ads cost? Real click prices and budget math
Real click prices by service, how budgets work and how to set yours.3 min read
Website migration SEO checklist: move without losing rankings
Google's site move steps as a checklist: before, launch day and after.3 min read
What an SEO consultant does, and when to hire one
The work, the deliverables and how a consultant differs from an agency.5 min read
How to choose an SEO company: questions, red flags and a scorecard
The questions to ask, the red flags and a scorecard to compare providers.5 min readSEO for B2B companies, SaaS and agencies
How companies with long sales cycles, software products or agency clients turn search into pipeline.
B2B SEO service →
B2B SEO strategy: how to turn search into sales conversations
Pages, content and AI search for B2B companies, with a real case study.4 min read
SaaS SEO strategy: how content turns into signups
Pain-point content, comparison pages and linking that turn readers into trials.4 min read
MSP marketing: how IT companies win clients from search
What IT buyers search for, what clicks cost and the pages that win contracts.4 min read
White label SEO: how agencies outsource it without losing clients
What a white label partner delivers, how reporting works and how to vet one.5 min read
Customer acquisition cost: how to calculate it and use it
The CAC formula, what to include, channel CAC and the LTV:CAC check.4 min readMarketing for law firms
What brings qualified case inquiries, from Maps and Local Services Ads to practice-area pages.
Law Firm SEO service →
Rather have it done for you?
A free 30-minute call: how you show up on Google, Maps and AI assistants today, and the three fixes I'd make first.