What is AI search optimization (AEO and GEO)?
AI search optimization is the work of making your business the answer AI assistants give. Answer engine optimization (AEO) focuses on getting quoted in direct answers. Generative engine optimization (GEO) focuses on being named and linked inside the longer responses ChatGPT, Gemini and Perplexity write.
Both rely on the same foundation as good SEO: pages that rank, a clear entity, and proof that other sites agree with what you say about yourself. The difference is the format. AI tools favor short, specific, quotable answers over long marketing copy.
How do you get your business recommended by ChatGPT?
There is no form to fill in. ChatGPT and the other assistants assemble recommendations from what they can find and verify. In practice that means:
- Rank on Google and Bing for the services you sell, because AI tools search them in real time
- Answer the buyer's question plainly near the top of each page
- Describe your business the same way on your site, Google Business Profile, directories and social profiles
- Earn reviews and mentions on sites the AI already trusts
- Use schema so machines can read your services, area and credentials without guessing
Proof, not promises
For Chicago Network Solutions, a B2B low-voltage contractor, this approach took the site from page four to ChatGPT's first recommendation for structured cabling in Chicago in seven months. Google's AI features showed the site 12.2K times, and Copilot citations rose from 68 to 453. The full timeline is in the case study.
How much does AI Search Optimization cost?
AI search optimization is usually part of a monthly SEO engagement, because the same pages and signals win Google and AI answers. Most projects start with a one-time AI visibility audit, then a fixed monthly scope. You get a written plan and price after the free call.










