Why B2B SEO is different
B2B searches have lower volume and much higher value. A term with 50 searches a month can be worth more than a consumer term with 5,000. That changes the strategy: fewer vanity keywords, more pages that answer the exact technical and commercial questions buyers ask.
Buying committees also research in AI assistants now. Pages with clear specs, honest price ranges and named standards get quoted by ChatGPT and Copilot, and that puts your company on the shortlist before a sales call happens.
A B2B example: from page four to 14 inquiries a month
Chicago Network Solutions, a low-voltage contractor, had almost no search visibility in March 2026. Over seven months I built service, industry and suburb pages, technical guides and a live lead dashboard. Impressions grew from 13.6K to 138K, inquiries from 0 to 14 a month, and ChatGPT now names the company first for structured cabling in Chicago.
How much does B2B SEO cost?
B2B SEO is a monthly engagement priced by the number of pages and the research involved. Most B2B clients plan for at least six months. You get a written scope after the free call, with the pages and reporting spelled out.












