How to use the Organization Schema Generator
- 1
Choose the organization type and enter your brand and legal name.
- 2
Add your logo, founders, contact points and official profile URLs.
- 3
Paste the code on your homepage only, then validate it.
Why entity clarity matters for AI search
AI assistants and Google's Knowledge Graph work with entities: things they're confident exist and can describe. Organization markup with consistent sameAs links (LinkedIn, Crunchbase, G2, social profiles) is one of the clearest signals that ties your site to the brand people search for.
What to include
Keep it factual and consistent with your profiles:
- The exact brand name, plus legal name if different
- A square logo URL at least 112 × 112 pixels
- sameAs links to profiles you control
- Separate contact points for sales and support
Organization or LocalBusiness?
Use Organization for SaaS, B2B and online brands without a public storefront. Businesses that serve customers at a location or in a service area should use the LocalBusiness generator instead.
Frequently asked questions
Where does Organization schema go?
On the homepage, or on an About page. One block per site is enough.
Does it get me a Knowledge Panel?
It helps Google understand your brand, but a Knowledge Panel also depends on mentions and profiles across the web.
What should go in sameAs?
Official profiles you control, such as LinkedIn, X, YouTube, Crunchbase, G2 or Wikipedia.
Is my data stored?
No. The code is generated in your browser.