How to build location pages that don't count as duplicate content
Google ignores pages that only swap a city name. Each location page should include something that's true only for that place:
- Projects, jobs or clients in that area, with photos
- Reviews from customers in that town
- The team, address and hours for that branch, or travel times for a service area
- Local details: permits, regulations, neighborhoods or common problems in the area
- Links to nearby locations and to the services offered there
Results from location-led SEO
For an ECU and truck repair company, 120+ pages mapped to truck brands, services and cities lifted clicks from 2 to 4 a day to 40 to 50+ a day. For a commercial law firm, 150+ service and location pages earned 678K impressions in a competitive niche.
How much does Multi-Location SEO cost?
Multi-location SEO is priced by the number of locations and pages. Most projects combine an initial build of location pages with monthly management. The free call ends with a page plan and a fixed quote.












