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Rank Tactix

Website migration SEO that keeps your rankings through a redesign

A new website can wipe out years of rankings overnight if URLs, content and redirects aren't handled carefully. I plan the migration with your developer, check everything before launch and watch Search Console after it.

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Delivered by Nouman Sabir, AI search & SEO specialist
44 client reviews · Updated October 2026

Website wireframe sketches on paper during a site redesign
monthly clicks after indexation fixes
5K+monthly clicks after indexation fixes
clicks after a Shopify collection rebuild
157Kclicks after a Shopify collection rebuild

Who this is for

  • Businesses redesigning their website or switching platform
  • Brands moving domains, merging sites or changing URL structure
  • Sites that already migrated and lost traffic

Not a fit if launch is tomorrow. Migration SEO works best when it starts before design is final.

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What's included

URL inventory

Every URL with traffic, links or rankings, from your crawl, Search Console and analytics.

Redirect map

One-to-one 301 redirects from old to new URLs, with no chains and no mass redirects to the homepage.

Content parity check

Titles, headings, copy, schema and internal links carried over on the pages that rank.

Staging review

The new site checked before launch for noindex tags, blocked crawling, canonicals and speed.

Launch day checklist

Redirects tested, sitemaps submitted and tracking verified within hours of launch.

Post-launch monitoring

Search Console, rankings and 404s watched for eight weeks, with fixes as issues appear.

How it works

  1. 1Before design

    Plan

    URL inventory, priority pages and the new URL structure agreed with your team.

  2. 2During build

    Map

    Redirect map and content parity checks on staging.

  3. 3Launch week

    Launch

    Pre-launch checklist, redirects live, sitemaps submitted and tracking confirmed.

  4. 48 weeks after

    Monitor

    Daily, then weekly checks of indexation, rankings and errors.

Why websites lose traffic after a redesign

Most migration traffic drops come from a short list of mistakes:

  • Old URLs not redirected, or all redirected to the homepage
  • Ranking content shortened or removed in the new design
  • Staging noindex tags or robots.txt blocks left on at launch
  • Internal links still pointing at old URLs through redirect chains
  • Analytics and conversion tracking forgotten until weeks later

A website migration SEO checklist you can use

Before launch: crawl the old site, export top pages from Search Console, build a one-to-one redirect map, compare content on staging and remove any noindex tags. On launch day: test redirects, submit the new sitemap, check robots.txt and confirm tracking. After launch: watch coverage, 404s and rankings for at least eight weeks. My free redirect generator builds the redirect rules for Apache, Nginx and more.

How much does Website Migration SEO cost?

Migration SEO is a fixed project priced by the number of URLs and the platforms involved. If you've already migrated and lost traffic, a recovery audit is quoted separately. The free call is the place to share your launch date.

Results from real clients

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Website Migration SEO questions

Will I lose rankings when I redesign my website?

A short dip of a few weeks is common even with a careful migration. Large or lasting drops usually come from missing redirects or removed content, which is exactly what this service prevents.

How long does it take Google to process a site migration?

Most sites settle within four to eight weeks. Large sites can take a few months. Monitoring continues until traffic is back at or above the old level.

Should I change URLs during a redesign?

Only if the new structure is clearly better. Every changed URL needs a redirect and costs a little time while Google catches up.

Can you help after a migration already went wrong?

Yes. I compare old and new URLs, find missing redirects and lost content, and prioritize fixes by the traffic they recover.

Do you work with our web developer or agency?

Yes. I work alongside them, sharing the redirect map and checklists, and review staging before launch.

Free migration risk check

Planning a new website?

Send me your current site and launch date. I'll reply with the pages most at risk and what to put in place before you go live.

  • Reviewed personally, not by a tool
  • Reply within 1 to 2 business days
  • No obligation

No spam. Your details go only to me, never to a list.

Guides on this topic

All guides →

Website migration SEO checklist: move without losing rankings

Google's site move steps as a checklist: before, launch day and after.3 min read

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Free tools for this

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Technical SEO

301 Redirect Generator

Turn a list of old and new URLs into .htaccess, Nginx or _redirects rules.

Open the tool
Technical SEO

XML Sitemap Generator

Turn a list of URLs into a valid XML sitemap, ready to upload.

Open the tool
AI Search

Robots.txt Generator

Create a robots.txt with clear rules for search engines and AI crawlers.

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Free 30-min strategy call

No obligation

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