Shopify SEO: the issues I fix most often
Shopify is a good platform for SEO, but stores often run into the same problems:
- Product URLs duplicated under /collections/ paths
- Thin collection pages with no copy above or below the products
- Manufacturer descriptions copied across hundreds of products
- Apps adding slow scripts and duplicate schema
- Out-of-stock and discontinued products returning errors instead of redirecting
An eCommerce example
For ReadStore, a Shopify store, technical fixes and rebuilt collections with keyword-focused meta, H1s and internal links produced 157K clicks and 4M+ impressions in 12 months.
How much does eCommerce SEO cost?
eCommerce SEO is priced by catalog size and the amount of technical work. Most stores start with an audit and fix phase, then monthly optimization. Use my ROAS and profit margin calculators to compare organic revenue with your ad returns before the call.






