How to use the CTR Calculator
- 1
Enter clicks and impressions for the same period and campaign, page or query.
- 2
Choose the channel so the result is compared with the right range.
- 3
Enter a target CTR to see how many clicks you'd get from the same impressions.
The CTR formula
CTR = clicks ÷ impressions × 100. 340 clicks from 12,500 impressions is a 2.72% CTR. Because impressions are already happening, raising CTR is often the cheapest way to get more traffic: no new rankings or ad budget needed.
How to improve organic CTR
In Google Search Console, sort your pages by impressions and look for ones with a low CTR at a good position. Those pages are already visible; their titles and descriptions just aren't earning the click.
- Put the searcher's words and a clear benefit in the title
- Add numbers, prices or years where they're true
- Write a description that answers the query
- Earn rich results with FAQ, review or product schema
- Test the snippet in the SERP preview tool before publishing
Frequently asked questions
How do you calculate CTR?
Divide clicks by impressions and multiply by 100.
What is a good CTR for Google search?
It depends on position. The top organic result often gets well over 20% of clicks, while results lower on page one can be under 3%. For Google Ads search, 3% to 7% is common.
Why is my CTR low but rankings are good?
Usually the title or description doesn't match the query, or ads, AI Overviews and map packs push results below the fold.
Does CTR affect rankings?
Google uses many user signals, and a result that consistently earns the click tends to hold its position. Improving CTR is worth it for the traffic alone.
Is my data stored?
No. Everything is calculated in your browser.